BEHIND THE LENS
 
Meet Derick
 
I've spent my career working across every dimension of visual storytelling — as a Creative Director, a director, and a photographer. That range shapes everything about how I shoot.
Storytelling has always been the throughline. Whether I'm directing, building out a brand campaign, or shooting a single frame, the question is always the same: what is this trying to say, and how do we make the audience feel it?
I've shot on everything from film, to the latest mirrorless systems, trained in a darkroom, and studied the craft formally — but the technical evolution has never been the point. The point has always been vision. Great creative isn't about the gear that made it, it's about the intention that preceded it.
My goal is always the same: make an impact. Not just a pretty image, but one that earns its place in a campaign, advances a narrative, or triggers an emotional response in the viewer. Hopefully my work stirs something in you. If you have a project that you like to work together on, please don't hesitate to reach out today!
 
OVERVIEW
 
25+
Years of professional design, branding & content creation.
30K+
Followers across all of my social media accounts.
500+
Clients served over the duration of my career.
35
Years experience shooting, filming and creating content.
I am a branding and content creation specialist with a BS in Visual Communication from UC Davis. I am a certified Part 107 drone pilot, with over 5 years of flight time, bringing aerial perspective to photography and video work. As a serial entrepreneur, I have built three companies from the ground up, which gives me a a very practical understanding of what businesses need from their visual content and branding.
To learn more about my strategy & branding services, please visit The Strand Co. site.
To me, photography is all about stirring something within the viewer. With each image, I'm striving to create something unique, - something that evokes emotion within the viewer and resonates in some sort of meaningful way.